Promoting your business on the web has become one of the go to methods for business, especially smaller businesses. There are a ton of opportunities, and it is much cheaper than the more traditional advertising. Here’s a list of places you can start your search.
1 – Online Directories
Having your business on the popular sites like Google Business, Yelp, and Dmoz can help you gain more users and increase your local SEO rankings.
There are more than 1000+ online directories on the web that you can submit your business information to. Take a look at search engine journal, for some other helpful tips for finding ways to promote your small business.
2 – Social Media Bookmarking
Websites like Reddit, Pinterest, and StumbleUpon are a great way to share your latest posts to possible customers. With a little digging, these sites allow you to specifically target the people that would be interested in your services.
Social media started out as a way to share their favorite site to their friends but now has really grown into so much more. You don’t have to find the latest news on Google anymore, you can simply go into a social media site like Reddit, choose your favorite category, and access all the latest information in your market.
You can also check out shoutmeloud for some great information in regards to social media bookmarking.
3 – Article Marketing
Do you have an online business? Article marketing is a great way to promote your online business. Mainly for businesses who want to rank well in the SERPS. Some benefits of article marketing are increasing exposure, building awareness and reputation, and you can ultimately increase traffic and make your brand more unique and useful as a result.
Search Engine Land has a great step-by-step guide to effective online article marketing. Click here to learn more.
4 – Press Releases
If you are looking a way to promote your business in your local news, press releases are a great way to do just that.
What is a press release?
A press release is information or a statement made for media. It can be just about anything, such as new items, competitions, awards, and new products or services. This is just like promoting your site to a news site, which is a huge benefit for you and your business if your PR is featured in your local news.
The guardian news released an article on how to write a press release, what better way is there to learn about press releases than from a news company itself? Here’s a guide from Marketing Donut for writing an effective press release.
5 – Google Adwords
Google Adwords is a pay per click advertising method. Launching an Adwords campaign can be easy and cost effective if you know what you’re doing. No matter how small or big your business is, launching ads on Google can mean big business in a short amount of time. In America, Google controls 80% of the market – giving Adwords an upper-hand to help advertise your business online.
Simply Business has some useful articles on Adwords and Pay Per Click.
6 – Facebook Marketing
There are two online advertising platforms that you can’t avoid, first was Google and second is Facebook. Having over 1 billion active users online, this is the best social network for small business to advertise on. Whether you like it or not, Facebook will be staying here for a very long time.
Sprout Social had a great guide on Facebook advertising.
7 – Video Marketing
Video marketing is another great marketing tool to advertise your business on the internet with. YouTube usage statistics showed more than a million hours of videos are watched every day, and half of the YouTube views come from mobile devices. If you are looking to connect with your audience, you cannot afford to avoid YouTube as a marketing channel.
Visit Reelseo to learn more about video marketing tips, trends, strategy, and best practices.
8 – Social Media
Traditional methods of advertising to your customers has become less and less effective. Social media is the best advertising platform for your brand and your customers. Your business can now use social media to connect more than ever with your customers. It’s an excellent opportunity to display your expertise in any field.
Entrepreneur.com has some helpful articles about Social media, search through the site and you will find some good pointers.
The fact that you are looking for a way to promote your business is a great start. With the ever-changing landscape of online communication, any business would greatly miss out on an opportunity if they didn’t choose to advertise via these popular platforms. Hopefully these tips will be a good start for you to get your business off the ground and gain some targeted leads in the process.